FAQ – Frequently Asked Questions from Our Partners

Charmingplaces is a marketing platform for carefully selected destinations with unique character – our so-called “Charmingplaces” – presented to a style-conscious readership. The platform showcases handpicked hotels, villas, and holiday homes that stand out through style, warmth, and quality, offering that special something that makes a stay unforgettable.

Our philosophy: Founder Anja Fischer aims to take people on a journey even while reading – through inspiring stories, authentic encounters, atmospheric imagery, and an attention to detail that creates “moments of happiness.” Charmingplaces embodies a mindset: travel consciously, experience more fully, and see beauty – both abroad and at home. The platform provides not just travel tips, but also ideas for bringing a piece of the “Dolce Vita” into everyday life.

Our team consists of experienced travel professionals, professional journalists, and copywriters with extensive expertise in boutique hospitality.

About Anja Fischer: With over 25 years as owner and managing director of a renowned boutique travel company, Anja has a deep understanding of style, quality, and attention to detail. In response to the digitalization of the travel industry and the post-Covid shift in personal travel advice, she launched Charmingplaces in 2020.

Charmingplaces is a platform that stays true to her values: quality over quantity, authenticity over appearances, inspiration over comparability. Today, Charmingplaces is an established inspiration platform featuring carefully curated accommodations, primarily across Europe.

The business model is based on partnerships with hoteliers who pay for their listing – not on commissions or bookings. Editorial independence and credibility remain paramount, as Charmingplaces is not just a name, but a promise: for quality, style, and the extraordinary – for places to be experienced, not just visited.

Yes – personal service is very important to us, ensuring our partners always feel well-supported. Each partner is assigned a dedicated Hotelscout with extensive expertise and direct industry knowledge:

Ilka Kewitz-Prill – Happiness Hotel Scout for DACH, South Tyrol, and Northern Europe
ilka@charmingplaces.de
Ilka grew up in the hotel industry and has extensive experience in managing 4- and 5-star hotels, business development, and marketing. She brings a holistic view of the hospitality industry, works analytically and solution-oriented, and ensures every partner receives optimal support.

Antonella Caradonna – Happiness Hotel Scout for Italy and the Mediterranean
antonella@charmingplaces.de
Antonella lives in the heart of the Tuscan vineyards and brings over 20 years of experience as a product manager for Italy at a renowned boutique travel company. She combines deep industry knowledge with local insider expertise and maintains close, trusting relationships with her properties.

Partners of Charmingplaces enjoy multiple advantages beyond a simple listing:

1. High reach and visibility
Your property is presented in a highly curated context that represents quality, style, and the extraordinary. Charmingplaces reaches 60–80,000 website visitors per month, has around 40,000 newsletter subscribers with high open rates, and active social media channels on Instagram and Facebook. This ensures you reach exactly the audience that fits your property.

2. Tailored promotion in the DACH region
Gain access to a diverse network for targeted marketing and communications, including press collaborations, partnerships with selected Charmingplaces Ambassadors, and additional add-ons customized to your needs. Your dedicated Hotelscout provides expert guidance.

3. Quality and philosophy seal of approval
Being listed on Charmingplaces alone signals a commitment to high quality and a distinct philosophy: stylish, lovingly managed properties that offer a unique guest experience. This recognition strengthens your profile and perception among discerning travelers.

4. Ambassador effect through loyal readers
Our community consists of highly loyal readers who identify with the Charmingplaces philosophy. They become true ambassadors for your property, actively recommending it and contributing to long-term visibility.

5. SEO and online benefits through backlinks
Charmingplaces has strong Google rankings due to high-quality, relevant content. Every link from our site to your property is recognized by search engines as a mark of authority, improving your website’s visibility. Agencies typically value such backlinks between €500–1,200 each.

We place great value on an appealing, stylish visual presentation that is more reminiscent of a high-quality travel magazine than a simple photo gallery. To ensure a harmonious and inviting presentation, we kindly ask you to carefully select your best photos.

What we need from you:

• Maximum of 50–60 high-quality photos

• Format: JPG

• Resolution: At least 300 KB per image (min. 1920px / longest edge) 

• Delivery: via download link (e.g. WeTransfer or SwissTransfer) – please do not send individual emails or use WhatsApp, as these methods are often blocked or not usable.

Yes, updates are possible, but they are time-intensive since each photo is SEO-optimized and harmoniously integrated into the article. A mid-year update incurs a fee of €200. During a contract renewal, article revisions can be included at no additional charge.

Upon renewal, an article revision is included without extra fees. Please submit:

• 50–60 new high-quality images (JPG, min. 300 KB)
• Indicate whether all images should be replaced or partially retained
• Specify any text adjustments or new information to include
• Deliver via download link

Your profile is updated upon request or when content changes. No automatic updates occur.

Technical previews are not possible. Our editorial team ensures aesthetic quality before publishing. You will be notified once live, and changes can be implemented afterward – please indicate the photo numbers for any replacements.

We prioritize transparency. Using the GDPR-compliant tracking tool Matomo, we measure at least annually:

• Number of article readers
• Clicks to your website
• Hypothetical revenue estimates based on traffic

You may provide a tracking code to monitor bookings from our channel. Keep in mind, the time between inspiration and booking can be days or weeks. Guests may book directly via your website or other channels. We recommend asking guests upon arrival how they discovered you.

Most visitors click through to your website to check prices and availability. The inquiry form is rarely used and often without full knowledge of your rates, so inquiries may be non-binding. Consider a follow-up process to contact potential guests a few days later to clarify their intentions.

Membership automatically renews for another year unless canceled in advance (see notice period below). We value partnership and encourage feedback before any cancellation.

• Continued promotion on our website (~70,000 visitors/month)
• Article revision with new photos and text adjustments (no fee)
• Additional perks from our add-ons (Top 5 listing, social media posts, newsletter mentions, special promotions)

Written cancellation by email is required three months before renewal.

The promotion modules included in your membership are outlined in your individual offer from your Hotelscout, including details on social media, newsletter, and other activities.

Personal visits are ideal, but pre-listing visits are not always feasible due to travel costs. We maintain close contact and regularly conduct “Roadtrips” to visit existing partner properties. These trips generate ideas, photo shoots, and inspiration for future content. Pre-listing, we rely on careful selection and research, combined with intensive personal exchange – by phone, video, or in-person if timing and geography allow.

We act as brand ambassadors for your property – not as a booking intermediary. Our role is to make your Charmingplace visible to the right audience and to drive direct bookings through your own website.

Charmingplaces is not a travel operator and does not take commissions. Guests are inspired by our editorial content and reach your booking platform via direct links.

This ensures that your property maintains direct contact with guests, and you retain 100% of the booking revenue – without any intermediaries. We provide reach, trust, and visibility among a target audience that values quality, authenticity, and personality.

Transparency is key for us – and we can guarantee that you reach a highly curated readership. Through high-quality content, carefully selected images, and authentic storytelling – all created by real authors, not AI – we address precisely the audience that fits your property.

This means there is no risk: your membership fee is very reasonably aligned with the reach and quality of these guests.

What we measure and provide regularly:

• Website visitor numbers
• Readers of your individual article
• Clicks from Charmingplaces to your website

We also provide a calculation showing the potential revenue that could theoretically result from this reach. This scenario is deliberately conservative, giving you a clear point of reference.

Additional benefits beyond measurable metrics:

• High impressions via our newsletter
• Impressions through social media posts
• Guests inspired by Charmingplaces who later find your website via Google or other channels – often without direct traceability

In short: the numbers we provide represent the measurable impact. Beyond that, there is significant additional value through visibility and brand building – a clear benefit that goes far beyond simple tracking.